When it comes to social media platforms, what comes to mind first is usually Facebook or Twitter. Yet, there are many other social media platforms. There are additional social media platforms that have not even been considered as yet.
Gamers Social Media Platforms
Gamers definitely like to hang out with those who are like minded. Of course they can do this on all of the standard social media platforms. But they can really scale up social media interaction by going to platforms that are designated to their favorite topics.
Social Media Platforms that are Topic Specific
There are social media platforms that are now popping up that are topic specific. Just like the one designated for gamers. But others like the variety of social media platforms that are for artists.
Social Media Apps
Apps have become extremely popular over the last several years. So it shouldn’t come as a surprise that there are apps being developed for the social media world.
Advertising on Niche Social Media Platforms
There are some distinct advantages to advertising on niche social media platforms. They are a great platform for scaling up business that is target market specific.
All of the same advertising tactics have to be implemented as they would be for the standard type social media platforms. The users on the niche platforms have the same expectations. Also, interaction is just as necessary.
Testing Different Platforms
It well worth the effort to test the different platforms for advertising purposes. The company can use the standard social media platforms to run an ad. Then the same ad could be run on the appropriate nich specific platform. A comparison of the two could then be made. This is a better way to determine if the niche platforms are going to bring a greater rate of return for the advertising dollars.