The news is only as good as the journalists who report it. This means this group of professionals has to be able to rely on as many tools and resources as they can to help to assist them in bringing their news pieces to their intended audiences. There are many savvy journalists who are tapping into the technology that is available to them today. One of the most viable places to find the type of technology they need to rely on can be found on the internet.
Resources for Journalists
Journalists present the news. Advertisers utilize this news in many different ways. The journalists have to be aware of this. That means that they need to be able to rely on technology to track this. Much of the news is found in digital advertising. This is not easily monitored. Mostly because of the technology used is automation. But there are tools out there that do allow for tracking. It just means that they have to be discovered.
Collection of Data
Journalists find that it is a full time job just gathering the news. They are working in a competitive industry. One piece of news can be covered by many different news entities. Those that produce the best pieces of news get the most attention. That attention in today’s world must not only come from the audience, but from the advertising industry as well.
News About the Advertising Industry
The advertising industry is not exempt from becoming newsworthy. There are journalists that are assigned to keep up with the news about this specific industry. Advertisements are often compiled of news content. The journalists have to know about the industry in order to complete their fact finding responsibilities. This is becoming even more important today with the buzzword being “fake news”.